* Want to know what ingredients are on our dirty list? Click here.

– Ammonium laureth sulphate: Ammonium Laureth Sulfate is a cleansing agent that remove oils and dirt from hair and skin without drying it out. It makes quite a lot of foam and can cause irritation to sensitive skin.
– Parabens: Parabens are a common preservative found in beauty products. They have been linked to breast cancer as they mimic oestrogen. In very low doses they are harmless.
– Silicone: Silicones are not harmful to people, but harmful to the environment.
– Nonylphenol ethoxylates Nonylphenol ethoxylates are a commonly used surfactant (soap) used in the South African Market. Its metabolites mimic estrogen and causes hormonal imbalances in aquatic systems. As an alternative, we use plant derived surfactants such as polyglucosides and betaines.
– Petroleum based solvents, surfactants and soaps: Our raw materials are derived from plant (renewable) resources and not from petroleum industry.
– Harsh Mineral Acids: We do not use traditional, hazardous mineral acids (Hydrochloric Sulphuric, Nitric) in our descaling and scum removing products. We use more gentle yet effective acids such as Glycolic, Citric or Lactic Acid.
– Chlorine (known as Bleach/Sodium Hypochlorite): As an alternative to toxic chlorine, we use peroxide which is one of nature’s best stain removers and is also colour safe. Peroxide immediately breaks down into Oxygen and water once it does its job.
– Formaldehyde: a carcinogenic preservative and disinfectant.
– Coco Diethanolamide (CDE): a commonly used foaming agent in personal care products. It is already banned in California but very common in South African market. It is a known cancer-causing agent.
– EDTA: EDTA is a commonly used water softener that improves detergent performance but show poor biodegradability in natural environments, thereby negatively affecting the balance in aquatic systems. We use Citrates and Gluconates as an environmentally friendly alternative to EDTA.
– Pthalates: Pthalates are used to keep fragrance chemicals in solution, enhance fragrance and to denature alcohol. They are found in almost all fragrances and manufacturers are allowed to list them under the name fragrance or parfum. They have been shown to enter the bloodstream and concentrate in fat cells. They are extremely potent oestrogen mimics, excessively high levels of oestrogen have been known to cause cancer.
– Synthetic Colours: Used to make cosmetics “pretty”, synthetic colours (along with synthetic hair dyes) should be avoided at all costs, as many synthetic colours can be carcinogenic.
– Synthetic Fragrances: Fragrance on a label can indicate the presence of up to 4,000 separate ingredients. There is no way to know what the chemicals are, since on the label it will simply read “fragrance.” Some problems caused by these chemicals include headaches, dizziness, rash, hyper-pigmentation, violent coughing, vomiting, skin irritation – the list goes on. They can also trigger asthma.
– 2-butoxyethanol: these solvents are commonly used to soften and disperse soils so that they can be removed without having to use as much “elbow grease”. It is part of a family called “glycol ethers“. Chronic exposure in humans is associated with neurological and blood effects, such as nausea, tremor, and anemia. It is also associated with asthma and allergies.
– Phospates: Phosphates help soften water and remove soil, oil, and grease and are commonly found in automatic dish, laundry and floor detergents. They have been linked to rashes, dizziness and scratchy throat. They are harmful to the environment as they reduce the amount of oxygen available for plants and animals in aquatic systems.
– Triclosan: Triclosan is a chemical ingredient used as an antibacterial and antifungal agent in common household products including soaps, body washes, toothpaste and hand sanitisers. It has been linked to disrupted hormonal development, a reduction in bacterial resistance and an increase in allergies.