You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.


Nurturer is a social enterprise owned by an NPO, Salesian Life Choices. Since 2005 Life Choices has followed its passion of providing quality services to youth to tackle inequality. Driven by ambition and an unwavering self-belief, we have continuously overcome obstacles, primarily the raising of capital.

In fact, in 2013 with the world in economic turmoil, we nearly shutdown. Through the experience and a period of self-reflection, we were challenged to run ourselves more like a business and generate our own income in order to continue given Cape Town’s young people a fair chance in life.

Because we are on a mission to transform South Africa we did not get fizzled with the challenge. We believe that doing good is good business, we had already mastered the doing good … the next step was to do business.

Nurturer was established as a local earth friendly personal care & cleaning company, where all net profits go to the work done by Life Choices.

Join the movement! With every product you purchase, you become part of our dream. To make South Africa a place of abundance for all and GIVE YOUTH A CHANCE.